The Brief
Where tradition
meets your cup.
Blackhouse is an extension of Guadalajaran culture, where its founder grew up, melted into the spirit of the Midwest.
The brand needed to carry that spirit authentically, without feeling contrived.
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Cultural RootednessThe identity draws directly from traditional Rótulo sign painting: hand-lettered, dynamic, and unapologetically unique.
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Dual PurposeThe brand had to work for both the cafe experience and wholesale bean operation. Still warm and approachable, but with scalable shelf presence.
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Modular Logo SystemFive distinct mark variations, built for a variety of contexts across packaging, storefront, web, and social.
The Process
Built from Rótulo.
The answer was Rótulo lettering, the hand-painted sign tradition of Guadalajara, reinterpreted as a modular identity system built to be broken into pieces and put back together again.
The Full System
5 marks.
3 Colors.
The complete Blackhouse identity system: five marks across three core colors and their tonal variations. Scroll to see the full range.
The Signatures
The ornate signatures.
The most intricate (and beautiful) components of the system. These signature marks are designed to be used decoratively and at large scales.
The Outcome
A brand that knows
where it comes from.
Blackhouse now has a visual identity as strong as its heritage, one that carries its dedication to craft coffee into every cup.